INTRODUCTION
The branding for Emery Sapp & Sons (ESS) was initially developed through a collaboration with the external agency BuildWitt, which designed the company's website. This foundation has since been formalized in the ESS Brand Standards—a comprehensive reference that defines the company’s visual and verbal identity. The Brand Standards are organized into three distinct sections: 1) Brand Style Guide 2) Editorial Style Guide 3) Motion Graphics Guide
Part 1: brand standards
This brand standards manual has been developed to ensure a consistent verbal and visual identity is present in all applications of Emery Sapp & Sons’ corporate design and messaging across all media. The brand style guide is broken up into 4 parts - verbal identity, visual identity, digital and stationary. Each section contains supporting visuals and written direction to explain use and application.
Our look can be described as direct, bold, simple, and hard edged.
Part 2: Editorial guide
The editorial guide provides recommendations for tone and editorial style when crafting copy for Emery Sapp & Sons (ESS), including blogs, press releases, internal and external emails, social media posts, etc. Adhering to these guidelines allows us to remain consistent in our voice and stay true to the brand.
Our tone and voice can be described as gritty, transparent, direct, and energetic.
part 3: motion guide
A little movement can create a large response! The goal of our brand motion guidelines is to capture, move and entertain our audience in the best possible way. This motion guide contains instruction regarding animation structure and graphic elements use. While also providing more specific direction for video opening and closing sequences. Motion example clips are provided and linked to aid in the viewer’s understanding.
Project Examples
SPONSORSHIP VIDEO
Videographer: Scott Reese
